Have you ever felt like your lips get “addicted” to traditional lip balms? You’re not imagining it. Most balms on shelves today rely on petroleum, chemicals, fragrances, and fillers that sit on top of your lips instead of helping them heal.

That’s why switching to a natural, ingredient-first lip balm like THREE. can feel completely different — in the best way possible.

Your lips actually go through three phases as they detox, renew, and protect.. Here’s what you can expect.

PHASE 1: The Detox Phase (Days 1–7)

When you first switch from chemical-based balms to a natural formula, your lips finally get a chance to breathe.

During this stage, many people notice:

• Light peeling or flaking
• A thin layer of dead skin lifting
• Lips feeling “different” as they adjust

This is not irritation — it’s the top layer of old, dry skin finally coming off.
Traditional balms often seal in buildup, preventing your lips from renewing themselves naturally. THREE. helps reverse that.

How THREE. supports this phase:

• Beeswax creates a breathable shield that allows gentle exfoliation
• Shea Butter softens the dead skin so it can release
• Coconut Oil moisturizes deeply to prevent cracking

Your lips are beginning their reset.

PHASE 2: The Renewal Phase (Week 2)

Once the dead skin is gone, your lips can finally absorb real nutrients. This is where THREE. starts doing its deeper work.

You’ll notice:

• Softer, smoother lips
• Fewer flakes
• Natural color returning
• Hydration lasting longer

Traditional lip balms often create a temporary layer that needs constant re-applying. THREE. helps your lips heal from within.

What’s happening:

• Shea butter is conditioning the new healthy skin
• Coconut oil is restoring softness and elasticity
• Beeswax is sealing in moisture without clogging

Your lips are transitioning from “surviving” to thriving.

PHASE 3: The Protection Phase (Ongoing Use)

This is where the long-term benefits show up, and where most customers say they finally understand what natural lip care should feel like.

Your lips now stay:

• Hydrated
• Smooth
• Naturally full
• Protected from wind, cold, and environmental stress

Because the skin is healthier, it holds moisture longer, meaning you don’t need to reapply constantly.

THREE. continues to work daily by:

• Creating a protective beeswax barrier
• Maintaining softness with shea butter
• Locking in hydration with coconut oil
• Nourishing your lips naturally

Your lips are no longer just coated.
They’re actually healthy.

Why This Transition Matters

The difference between natural lip care and conventional lip care is simple:

Traditional balms cover.
THREE. heals, nourishes, and protects.

Your lips deserve ingredients they recognize — not chemicals they react to.

Ready to Start Your Lip Transformation?

Experience the difference of pure, simple, natural lip protection.

Shop THREE. Lip Balm Today
Pure. Simple. Natural.
Everything your lips truly need — and nothing they don’t.