A New Year Is the Perfect Time to Simplify

As we step into 2026, we’re not chasing more products, louder labels, or trend-driven skincare routines.

We’re doing the opposite.

This year, we’re intentionally leaving behind a few things that no longer serve our skin — especially when it comes to lip care.

Here’s what we’re done with, and why your skin will thank you.

1. Petroleum-Based Products

Petroleum has been used in skincare for decades, especially in lip balms. It creates the illusion of hydration by sealing moisture in — but it doesn’t actually nourish your skin.

Over time, this can lead to:

• Lips that feel dependent on constant reapplication

• Reduced natural moisture regulation

• A cycle of dryness masked as “relief”

Petroleum sits on top of your skin. It doesn’t support it.

In 2026, we’re choosing ingredients that protect and nourish, not just coat.

2. Artificial Fragrances

If your lip balm smells like candy, fruit, or dessert — there’s a good chance it’s loaded with synthetic fragrance compounds.

These fragrances can:

• Irritate sensitive skin

• Dry out lips over time

• Trigger reactions you don’t immediately connect to lip care

Your lips don’t need to smell like anything to be healthy.

At THREE., we believe protection should be neutral, intentional, and uncomplicated.

3. Overcomplicated Skincare

Skincare has turned into a performance.

10-step routines. Dozens of ingredients. Products stacked on products.

But more isn’t better — especially for delicate skin like your lips.

The skin on your lips is thinner and more vulnerable than the rest of your face. It responds best to:

• Fewer ingredients

• Familiar, skin-compatible fats

• Consistent, gentle protection

That’s why we believe in doing less — but doing it right.

What We’re Choosing Instead

In 2026, we’re committing to:

• Ingredients you recognize

• Formulas that support your skin’s natural function

• Products that work with your body, not against it

THREE. is built on just three ingredients:

• Beeswax for natural protection

• Shea butter for deep nourishment

• Coconut oil for softness and balance

No fillers. No fragrances. No unnecessary steps.

A Better Standard for the Year Ahead

Leaving things behind isn’t about deprivation, it’s about clarity.

When you remove what doesn’t serve your skin, what’s left works better.

This year, we’re choosing pure, simple, natural protection — and we’re not looking back.